Most people have strong feelings about self-promotion. The type we’re talking about here isn’t about making yourself sound like the Second Coming, it’s about making sure that the people who matter appropriately understand your value.
This helps the company understand how to use your talents to their fullest, which increases your satisfaction, your skills, and ideally your compensation. With cross-company initiatives becoming more common, you can’t rely only on your direct manager to sing your praises.
A good practice is to write down your successes as they happen. It’s useful when you’re preparing for your performance review and it helps you keep track of significant accomplishments.
Look for natural opportunities to share your accomplishments both inside and outside your immediate group. Offer to participate in cross-departmental projects, and help yourself and others by sharing your knowledge and noting recent wins with people you wouldn’t normally come in contact with.
Be prepared. You don’t want to waste an opportunity. When someone says, “What’s new?” have a good answer. But be careful about how you use “I.” Start with “we” and then transition into “I.” For example you could say, “We did such a great job with Client X that they increased our business by x%. I’m very proud of the team and I am confident this will lead to more opportunities for us.”
Being clear about your accomplishments and the value you contribute to the company has many benefits for you and your team. Make sure you take control of your career—don’t leave such an important aspect to chance.
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