Social Media is Bullshit by B.J. Mendelson

Social Media Is Bullshit Book Cover Social Media Is Bullshit
B.J. Mendelson
Business & Economics
Macmillan
2012-09-04
227

Review: “All the major social media marketing successes are the result of corporate backing and or celebrities," Mendelson states. He then proceeds to back it up with 50 pages of sources and notes.

He encourages us to think about the agendas of those who push social media as a panacea—particularly for companies without deep pockets. They are the companies/experts who are getting rich as we all wrestle with understanding how to best leverage online channels. "Ninety-nine percent of the things that are often referred to as `viral' are driven by offline forces: real-world connections, traditional media, legitimate celebrities, and corporate spending." Using examples we’ve all heard before like Blendec, Dell, Old Spice, Zappos, and Kia he makes his point.

As an advocate for rigorous thinking, I found this book a great counterpoint to the plethora of “social media will change your life” business books available. That said, there are some generalizations so as the author suggests consider his agenda when reading his book.

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