The Presentation Secrets of Steve Jobs by Carmine Gallo

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Book Cover The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Carmine Gallo
Business & Economics
McGraw Hill Professional
2010
238

Review: The benefit of this book is that anyone can go to the original source and watch Steve Jobs present via YouTube. Doing so and then reading the author’s analysis of Jobs’ presentation style is interesting and you will likely glean some tidbits to make your presentations better. It’s great to see the presentation and then hear how an expert interprets it. But if you’re not a Jobs fan, beware—the author is completely enamored of the man.

The book covers 18 things Jobs did well and illustrates how you could incorporate them into your own presentations. Things like: creating the speech first before ever creating a slide, staying focused on the audience’s key question “why should I care?,” and explaining the why before the how. It is a good review of basics and references three of the best books on designing and delivering effective presentations: Slide:ology (by Nancy Duarte), Presentation Zen (by Garr Reynolds), and Beyond Bullet Points (by Cliff Atkinson).

The fact that Jobs practiced his presentations for days in order for them to look so casual is a good reminder that even the best are aware that winging it is dangerous.

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