The Start-up of You by Reid Hoffman and Ben Casnocha

The Start-Up of You Book Cover The Start-Up of You
Reid Hoffman, Ben Casnocha,
Business & Economics
Crown Pub

Review: Not surprisingly LinkedIn® and its value as a business networking platform figures prominently in this book written by its founder. Once you get used to the constant references to LI, the book makes a solid case for approaching your career as an entrepreneur by constantly focusing on what value you can provide. It’s practical in that the authors note that your value also has to be in demand—and you have to be ready to "pivot" to take advantage of opportunities created within the constantly changing work world. Taking responsibility for your career not only makes sense, but is also a good strategy for everyone. This book makes that point clear.

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