Most career advice recommends that you consciously create your brand and offers many suggestions on how to do so. According to Judith Sills in Psychology Today, “[your brand] is the professional identity you create in the minds of others.” Once you’ve identified your brand, how do you ensure you become known for it?
- Participate in your industry. Write for trade sites/publications, appear on panels related to your expertise, and work with trade and volunteer groups that will help expand your network.
- Be present and contribute. Don’t just show up at meetings—make your presence known and show what you know…assuming your contribution is relevant!
- Be visible internally. Look for appropriate venues to share your expertise and help your coworkers—and ultimately, your company.
As in most things, consistency counts. Beyond reinforcing your positioning it helps others know they can rely on you for certain things.
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