Most corporate workers know that having a LinkedIn presence is important, but many don’t regularly revisit their profiles to make sure that they accurately reflect the value they offer to employer/potential employers. With the holidays almost upon us, there is probably a little downtime you can use to review your profile.
Check out what others—people with similar careers, thought leaders, those in industries you’d like to ultimately work in—have done with their profiles. If you were considering asking someone to participate in an industry event or looking to hire an executive, would their profiles pop? What works/doesn’t work? Once you’ve got a sense of what makes a profile stand out, with a judicious eye evaluate your own profile to see what makes sense for you to delete, add, or emphasize.
And while you’re at it, if you run across profiles of people you like but haven’t thought of in a while, send holiday greetings. ‘Tis the season, after all!
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